Attracting Job Candidate
The recruitment process cannot exist without job candidates. Attracting job candidates is one of the biggest challenges of the recruitment process. HR has to find right recruitment sources, has to use the right communication towards candidates, it has to raise their interest. HR has to attract candidates to apply for the job position.
Being attractive for job candidates is a real challenge for the recruitment team. The recruitment strategy has to set the basic recruitment messages of the company. The team has to focus on the social media recruitment strategy. The target population needs to be wide and containing the desired mix of skills and competencies. All the initiatives in the recruitment area are about attracting the right job candidate.
Attracting the job candidate is about the emotional part of the recruitment process. The technical approach can fix the recruitment process; it can set the recruitment KPIs, but it can fail in attracting job candidates to apply for the job position.
Companies without the ability to attract the candidates have to pay to recruitment agencies, headhunters and executive search consultants. They miss candidates to choose from. Organization suffers; it cannot grow; it has no smart people to build the competitive advantage on. The job candidates are essential.
HR is not just about processes. It is about the emotional management. Candidates do not react to the technical information; they react to the brand name of the company on the job market. The unknown company has no chance to attract the best job candidates. The attraction of candidates is about investing into the development of the job brand name, visibility on the job market and spreading the corporate values.
The company should observe the practices of recruitment agencies. The recruitment agencies have the know how of attracting job candidates. They would die without candidates in the pipeline. The recruitment agencies understand which recruitment sources perform outstandingly. The recruitment agencies know, which recruitment ad visual helps to build the positive emotional relationship.
Candidates can choose from many job offers. The organization is not the one accepting the offer. The candidates make the final decision. Many organizations fail in the last step of the recruitment process – job offer. They expect the candidate will accept the right challenge and excellent compensation package. They do not realize the candidate goes through a more difficult decision process than the organization does. The candidate has to be emotionally bended to the company. The company selects, but the candidate accepts the offer.